Marketing agency costs vary depending on several factors, including: 

• Services included: Different agencies offer various services, from basic website management to comprehensive marketing campaigns. The more services you need, the higher the cost. 
• Agency size and experience: Larger, more established agencies typically charge more than smaller agencies. However, smaller agencies often offer more personalized service and expertise. 
• Project scope and complexity: Complex projects with multiple channels and ongoing management require more resources, leading to higher costs. 
• Location: Agency costs can vary depending on the agency's location and the general cost of living in that area. 

Here's a general range: 

• Monthly retainer: $1,500-$10,000+ per month, depending on services included. 
• Hourly rate: $150-$250+ per hour. 
• Project-based: Costs vary depending on project scope. 

It's important to get quotes from several agencies and compare their pricing structures and services offered. At The Edge, we always work with our clients to find the best fit and pricing structure for their specific needs. 

There's no single "best" agency, as the best fit depends on your specific needs and goals. Here are some factors to consider when choosing an agency: 

• Industry expertise: Look for agencies with experience in your specific industry. 
• Services offered: Ensure the agency offers the services you need. 
• Client testimonials and case studies: Review their past work and client feedback. 
• Awards and recognition: Consider agencies with industry awards or recognition. 
• Location: Depending on your needs, a local agency might be beneficial for close collaboration. 

Instead of focusing on a single "best" agency, research and compare options based on your specific requirements. Remember, you're looking for a true partner for your business. You want a team at your back who will help you grow and support your business endeavors. 

Marketing agencies offer a wide range of services to help businesses achieve their marketing goals. Some common services include: 

• Branding and identity development: Creating a strong brand image and messaging. 
• Marketing strategy development: Planning and executing effective marketing campaigns. 
• Content marketing: Creating and distributing valuable content to attract and engage audiences. 
• Social media marketing: Managing and growing your social media presence. 
• Search engine optimization (SEO): Improving your website's visibility in search engine results. 
• Pay-per-click (PPC) advertising: Running targeted ads on platforms like Google Ads and social media. 
• Email marketing: Building and managing email lists for targeted communication. 
• Website design and development: Creating and maintaining your website. 
• Analytics and reporting: Tracking and measuring marketing performance. 

The specific services offered by an agency will vary depending on their focus and expertise. 

Our team at The Edge offers all the above! Schedule a free consultation to see how we can help you achieve your goals. 

Choosing the right marketing agency is crucial for your success. Here are some key steps: 

• Define your needs and goals: Clearly understand your marketing objectives and target audience. 
• Research potential agencies: Look for agencies with relevant experience and services. 
• Request proposals and quotes: Compare pricing structures and services offered. 
• Evaluate agency culture and fit: Assess the agency's team, communication style, and values. 
• Check references and client testimonials: Get feedback from past clients. 

Don't rush the decision. Take your time to research and choose an agency that aligns with your needs and business goals. Remember, you are looking for a partner for your business—you'll want a team who actively works alongside you to make your business goals a reality. 

Before hiring an agency, ask them crucial questions to understand their approach and capabilities. Here are some examples: 

• What is your experience in my industry? 
• What is your process for developing marketing strategies? 
• How do you measure and report on results? 
• What is your communication style and how often will we communicate? 
• What are your fees and pricing structures? 
• Can you provide case studies of successful campaigns in my industry? 

Asking insightful questions helps you assess the agency's fit and ensure they understand your needs. 

There are several ways to find a marketing agency: 

• Online directories: Search for agencies specializing in your industry or location. 
• Industry associations and publications: Look for agency recommendations from trusted sources. 
• Networking: Ask colleagues, business partners, or even competitors for agency referrals. 
• Social media: Research agencies active on relevant platforms and see their content and engagement. 

By exploring various avenues, you can find agencies that might be a good fit for your business. 

Hiring a marketing agency offers several benefits: 

• Expertise and experience: Agencies have the knowledge and skills to develop and execute effective marketing strategies. 
• Fresh perspective: Agencies can provide an objective and outside-in view of your marketing needs. 
• Access to resources and tools: Agencies often have access to specialized tools and technologies to optimize your marketing efforts. 
• Time and resource savings: Outsourcing marketing frees up your internal team to focus on core business activities. 
• Scalability: Agencies can easily scale your marketing efforts as your business grows. 

While there's an associated cost, the potential benefits of a well-chosen marketing agency can significantly impact your business growth. 

Have more questions? Don't hesitate to reach out to us! Schedule a free consultation call today! 

Advertising is a form of communication that is used to persuade an audience (your potential customers) to take some action, with the desired outcome being to purchase a product or service.  

It's a way to get the word out about your product or service to a large audience. 

Imagine a company that makes a new sports drink. They may create a television commercial that shows athletes using their product and how it helps them perform better. The commercial is designed to appeal to viewers who are interested in sports and fitness, and it encourages them to try the new sports drink. 

Let The Edge Agency help you with all your advertising needs. We can help you create effective advertising campaigns that reach your target audience and get results. Schedule a free consultation call today! 

There are many different types of advertising, each with its own advantages and disadvantages. Here are a few of the most common: 

• Online advertising: This includes things like search engine advertising (pay-per-click ads), social media advertising, display advertising (banner ads), and native advertising (content that looks like editorial content but is actually paid advertising). 
• Print advertising: This includes things like newspaper ads, magazine ads, and brochures. 
• Broadcast advertising: This includes things like television commercials and radio ads. 
• Out-of-home advertising: This includes things like billboards, bus ads, and transit ads. 

Our team at The Edge offers all the above! Schedule a free consultation to see how we can help you achieve your goals. 

Marketing is the big picture of how you present your business and its offerings to the world. It encompasses everything from understanding your target audience and their needs to developing a message that resonates with them, promoting your products or services through various channels, and building long-term customer relationships.

Imagine you're a real estate agent specializing in waterfront properties. Your marketing strategy might include:

• Market research: Identifying trends in waterfront property buying, understanding demographics of potential buyers, and researching popular waterfront locations.
• Content marketing: Creating blog posts and social media content showcasing the benefits of waterfront living (beautiful views, access to water activities, etc.).
• Targeted social media advertising: Running targeted ads on social media platforms like Facebook to reach people interested in waterfront living based on demographics and interests.
• Virtual tours: Creating high-quality virtual tours of your waterfront listings to allow potential buyers to experience the properties remotely.
• Community involvement: Sponsoring local events near the waterfront properties or partnering with local businesses to increase brand awareness.
• Public relations: Pitching stories about your waterfront listings or yourself as an expert in the waterfront market to local news outlets.

By implementing these strategies, you're not just promoting individual properties; you're creating a brand that connects with potential waterfront buyers, establishes you as a specialist in the market, and ultimately drives sales.

A well-defined marketing strategy acts as your business's roadmap to achieving its goals. It's more than just advertising or promotions; it's the foundation for understanding your target market, crafting a compelling message, and reaching them through the right channels. Here's how a marketing strategy empowers your business:

• Clarity and Focus: A strategy helps you define your ideal customer, their needs, and buying habits. This laser focus ensures your marketing efforts target the right audience and avoid scattershot approaches that waste resources.
• Competitive Advantage: By understanding your competitors' strengths and weaknesses, you can position your brand uniquely. Your strategy will highlight your differentiators and value proposition, making you stand out in the marketplace.
• Measurable Results: Marketing strategies establish key performance indicators (KPIs) to track your progress. This allows you to measure the effectiveness of your campaigns, identify areas for improvement, and optimize your strategy for better results.
• Increased Sales and ROI: Targeted marketing efforts that resonate with your audience are more likely to convert into sales. A strong strategy helps you maximize your return on investment (ROI) by attracting high-quality leads and guiding them through the sales funnel.
• Brand Awareness and Loyalty: Marketing builds brand awareness by consistently delivering your message across relevant channels. A strategic approach fosters trust and loyalty with your target audience, making them repeat customers and brand advocates.

Our team at The Edge offers all the above! Schedule a free consultation to see how we can help you achieve your goals.

Content marketing is a marketing strategy. Content marketing’s approach is to create and distribute content that is relevant, adds value to a business’s target audience, and is consistent in release. The main goal is to attract and retain a clearly defined, ideal audience. Ultimately, content marketing works to drive profitable customer action.   

Instead of traditional advertising, content marketing focuses on creating content that your target audience finds informative, engaging, and helpful. This can include blog posts, articles, videos, infographics, podcasts, webinars, and more. 

Fun Fact! Hubspot reports in their 2024 Marketing Statistics that “29% of marketers actively use content marketing.” 

By providing valuable and relatable content, you build trust and credibility with your audience, positioning your brand as an authority in your industry. This can lead to increased website traffic, lead generation, and ultimately, sales. 

Content marketing is essential for businesses because it offers several key benefits:

• Builds Brand Awareness: High-quality content helps establish your brand as an authority in your industry, increasing visibility and recognition.
• Drives Organic Traffic: Creating valuable content that is optimized for search engines can attract organic traffic to your website, reducing reliance on paid advertising.
• Generates Leads: Content marketing can attract potential customers to your website and nurture them through the sales funnel, generating leads and driving conversions.
• Improves Customer Engagement: Engaging content can foster deeper connections with your audience, increasing customer loyalty and satisfaction.
• Supports SEO: A content-rich website can improve your search engine rankings, making it easier for potential customers to find you online.

By consistently creating and distributing valuable content, you can position your business as a thought leader, attract and retain customers, and drive long-term growth.

The best content marketing strategy depends on your specific business goals, target audience, and resources. However, there are a few key types of content marketing that are often effective:

• Blog posts: Provide valuable information, answer common questions, and drive organic traffic to your website.
• Videos: Engage your audience visually and can be shared on various platforms.
• Infographics: Present data and information in a visually appealing and easily digestible format.
• Case studies: Showcase your success stories and demonstrate the value of your products or services.
• Social media posts: Engage with your audience on popular platforms and share your content.
• Email newsletters: Build relationships with your audience and provide valuable updates.

Fun fact! Hubspot reports in their 2024 Marketing Statistics that blogs are the most famous content format. They state that 9 out of 10 marketers use their blogs to achieve their content goals.

When choosing the best content marketing strategy for your business, it's important to consider your audience's preferences and needs, the goals of your campaign and company overall, and the resources you have access to. Experiment with different types of content to see what works best for your brand.

Let The Edge Agency help you develop a customized content marketing strategy that drives results for your business. Contact us today to learn more!

Absolutely! Content marketing can be a powerful tool for driving sales by:

• Attracting Potential Customers: High-quality content can attract potential customers to your website and provide them with valuable information that helps them make informed purchasing decisions.
• Building Trust and Credibility: Consistent content marketing can establish your brand as an authority in your industry, building trust and credibility with your audience.
• Generating Leads: By capturing visitor information through forms or landing pages, content marketing can generate leads that can be nurtured into sales.
• Nurturing Leads: Providing valuable content throughout the buyer's journey can help nurture leads and move them closer to making a purchase.
• Supporting Sales Efforts: Content marketing can provide sales teams with valuable resources to use in their interactions with potential customers, increasing their chances of closing deals.

Fun Fact! Hubspot reports in their 2024 Marketing Statistics that companies with blogs generate an average of 67% more leads month over month compared to companies that don’t have an active blog strategy.

While content marketing may not directly result in immediate sales, it is a long-term strategy that can significantly contribute to increased revenue over time. By consistently creating and distributing valuable content, you can attract, engage, and convert potential customers into loyal buyers.

Content marketing and SEO (Search Engine Optimization) while not the same, are very closely connected and used together.

Content marketing is creating and distributing content for your audience. SEO is the method of improving the visibility of that content, or rather, your website (where your content is housed).

StoryBrand is a marketing and branding framework developed by Donald Miller, New York Times best selling author and business coach. StoryBrand is focused around narrative marketing, a method of using storytelling to make services and products more compelling and relatable to customers.

The StoryBrand methodology focuses on helping businesses craft clear and compelling brand stories that resonate with their target audience using a seven-step framework.

1. A Character – Your customer is the hero of the story
2. Their Problem – Your customer has a problem they need help solving
3. The Guide – Your business is the customer’s guide in their journey
4. The Plan – Your business provides a solution to their problem
5. The Call to Action – Your solution is a specific task for your hero to accomplish
6. The Success – If your hero buys your product or service, they will experience success and their problem is solved
7. The Failure – If your hero decides not to buy your product or service, they will experience some kind of failure or continued problems

You can learn more about StoryBrand’s framework at their website here.

By following this framework, businesses can create brand stories that are more relatable, memorable, and effective at driving customer action. StoryBrand also provides tools and resources to help businesses implement this framework, such as workshops, templates, and coaching.