ArtsNow

ArtsNow

ArtsNOW is a nationally recognized 501(c)(3) nonprofit with more than 20 years of experience reshaping education. Through programming that integrates visual arts, music, dance, digital arts, and theatre into the traditional curriculum, ArtsNOW equips educators with the tools and confidence for more effective student engagement.

ArtsNOW’s primary goal was to increase donations and engagement within its current audience and expand its brand presence.

WHAT WE DID
  • Paid Email Acquisition Ads
  • Social Media Content and Design
  • Robust Email Drip Campaign Strategy, content, design and implementation

THE CHALLENGES

  • Many layers of approval
  • Increasing donations
  • Small Email Database

THE
RESULTS

ArtsNOW’s audience grew and there was an increase in engagement across the digital landscape – social, email, and website.

300

New, ideal emails acquired through 90 day paid advertising campaign on Facebook

54.3

Average email open rate – over twice the industry average!