ArtsNow

WHO THEY ARE:

ArtsNOW is a nationally recognized 501(c)(3) nonprofit with more than 20 years of experience reshaping education. Through programming that integrates visual arts, music, dance, digital arts, and theatre into traditional curriculum, ArtsNOW equips educators with the tools and confidence for more effective student engagement.

WHY THEY HIRED US/WHAT THEIR GOAL WAS:

Want to increase donations and engagement within current audience and expand brand presence. Didn’t have many email addresses in database or capacity to send impactful/engaging emails other than monthly newsletters

WHAT WE DID
  • Paid Email Acquisition Ads
  • Social Media Content and Design
  • Robust Email Drip Campaign Strategy, content, design and implementation

THE CHALLENGES

  • Many layers of approval
  • Increasing donations
  • Small Email Database

THE
RESULTS

ArtsNOW’s audience grew and there was an increase in engagement across the digital landscape – social, email, and website.

300

New, ideal emails acquired through 90 day paid advertising campaign on Facebook

54.3

Average email open rate – over twice the industry average!