Clothing Tech

Clothing Tech

WHO THEY ARE: Leading the way in fashion design software, ClothingTech is innovating and creating seamless 3D software solutions for technical design. 

WHY THEY HIRED US/WHAT THEIR GOAL WAS: Clothing Tech’s primary goal was to clarify their messaging and increase brand awareness (and conversion rate) by driving traffic to their website to book demos.

WHAT WE DID
  • Marketing Strategy
  • Message Map
  • Social Media
  • Email Campaigns
  • Tradeshow Booth Design
  • Publications
  • Paid Media

THE CHALLENGES

  • Product was still in development (no visual assets to work with)
  • The client was up against a stiff competition with highly enhanced platforms
  • We are working on growing Instagram because competitors have very high-tech assets to work with whereas Clothing Tech is working to gain assets and materials but they do not yet have it. 

THE
RESULTS

Clear messaging, consistent activity across social media platforms. Specific email campaigns and geofencing ads allowed the client to land meetings and open conversations with large fortune 500 companies (Under Armor, Nike, Target, Walmart, & Urban Outfitters)

479

organic clicks to the website from LinkedIn in 30 days

2805

new users to the website in 30 days