The Edge Difference
Where faith, business & leadership meet. At The Edge Agency, we believe business is more than a way to make a living. It's an opportunity to make a difference. Our purpose driven values shape how we lead, how we serve, and how we build relationships. We believe healthy leadership builds healthy businesses, and healthy businesses strengthen families, create opportunity, and impact communities. That's why every brand strategy, website, and marketing campaign we create is rooted in purpose, guided by integrity, and designed for sustainable growth.
From Our Founder, Alexandra RadfordIf you're building a business, I know the weight you carry.
I know what it's like to wonder where your next client will come from, to wear every hat, to make difficult decisions, and to invest everything you have into a vision only you can see. I've been there.
When I started Edge in 2016, I wasn't chasing the idea of owning a marketing agency. I was pursuing the opportunity to help good businesses grow. Since then, we've partnered with hundreds of organizations to build brands that earn trust, websites that convert, and marketing strategies that create measurable growth.
Somewhere along the journey, I realized our work was never just about marketing. It's about leadership.
Because healthy leaders build healthy businesses. Healthy businesses create jobs, strengthen families, serve communities, and leave a legacy far beyond the services they sell.
That's why our vision is to bring light to the business world.
My faith shapes how I lead, how I serve, and how I define success. Whether we're building a brand, launching a website, or developing a marketing strategy, our goal is always the same: to help you steward what you've been entrusted with and build a business that makes a lasting impact.
Thank you for considering The Edge Agency. It would be an honor to be part of your story.
Meet the Team
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Alaina Cardiges
MARKETING DIRECTOR
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Lyndsey Lynn
CREATIVE DIRECTOR
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Kim Peterson
BUSINESS DEVELOPMENT EXECUTIVE
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Madison Truex
MARKETING COORDINATOR
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Rachel Bramlett
MARKETING COORDINATOR
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Haidyn McElhaney
ACCOUNT EXECUTIVE
CORE VALUES
CORE VALUES
Integrity AlwaysWe believe the best partnerships are built on honesty, authenticity, clear communication, and mutual respect.
Serve FirstEvery decision begins with what's best for our clients. We anticipate needs, communicate proactively, & believe exceptional service builds exceptional relationships
Creative ExcellenceWe believe creativity is more than art—it's solving problems, telling stories, and inspiring action.
Aim HigherWe challenge ourselves and our clients to pursue excellence, embrace growth, and never stop becoming who we're capable of being.
Live Well We champion healthy rhythms, meaningful relationships, and the freedom to prioritize what matters most.
THE EDGE PROJECT
We believe business has the power to create lasting impact beyond the bottom line. The Edge Project is our commitment to giving back through generosity, service, and meaningful community partnerships. Throughout the year, our team invests time, resources, financial support, & hands-on service into organizations that are making a difference in our communities.
As a woman-owned business, we're especially passionate about supporting organizations that strengthen women, children, and families. Whether we're volunteering together, contributing financially, or lending our expertise, our goal is simple: to use the gifts we've been given to help others thrive.
