Key Role:

This position is responsible for executing marketing initiatives for one key client account in the financial services industry. Responsibilities include planning, designing, editing, proofing and implementing email campaigns, managing subscriber databases and recommending improvements, as well as creating and editing website landing pages and minor graphic design pieces as needed.

Primary Responsibilities:

Email Campaign Design

Email Campaign Edits

List Management and Segmentation

Email Campaign Deployment

Create WordPress Website Landing Pages

WordPress Website Text and Photo Edits

Copywriting/proofreading

Secondary Responsibilities:

HTML Coding in MailChimp

Occasional Design and Visual edits (Canva/InDesign/Illustrator)

Analytics and Testing

Hubspot knowledge, a plus

WIX Website design experience, a plus

WordPress website design and development, a plus

Operating Platforms:

MailChimp (Email Campaigns)

BeePro (Email Campaigns/Design)

Canva (Design)

Adobe Illustrator/InDesign (Graphic Design)

Monday.com (Project Management System)

Job Type: Part time

Remote work opportunities

Full time growth opportunities

Schedule:

Monday-Friday (10-2pm)

Work from home MWF, in office in Buford Tues/Thurs.

Skills:

• Strategic Thinking
• Attention to Detail
• Thrive in fast paced environment
• Team oriented
• Strong written and verbal communication skills
• Technical marketing skills

Key function: Execute the plans of various marketing campaigns across multiple industries.

Entry level with 90-day Training period

Duties and Responsibilities:

• Review strategy and scope of work from Marketing Strategist/Sr. Account Executive
• Develop marketing strategies and implement action items monthly for various clients
• Client management and communication
• Task management. Ensure creative team has strategy, outlines, and content needed
• Create micro omni channel campaign messaging strategy across emails, social, digital and print efforts that is aligned with high level marketing strategy
• Create monthly email campaign outlines & messaging strategies
• Implement emails by reviewing content, proofreading for errors, reviewing design, and scheduling on Mailchimp and Constant Contact
• Create monthly social media outlines
  • Create and activate social media outline and content calendar based on research, trends, and analytics, write social media captions for select accounts, and implement hashtags and tags
• Review and proofread social media design from creative team
• Set-up social media accounts and scheduling platforms
• Daily updates/maintenance of social media accounts
• Schedule social media photo/video content shoots
• Knowledge of content filming/editing ability
• Community engagement
• Pull analytics and create monthly client impact reports for all retainer clients (and one-off clients when needed)
• Analyze results and make recommendations for optimization
• Send weekly ad reports to clients where applicable and report on any major updates or launches of campaigns
• Vendor Coordination/communication/management (content writers, videographer, digital specialist, etc.)
• Some Content writing (social media captions, blogs, press releases, mission/vision statements, team and company biographies)
• Implement monthly blogs and optimize for SEO on WordPress and Webflow
• Meet with digital specialist monthly for a digital alignment meeting
• Some project management - Once a month, move onboarded and time-lined items to appropriate vendor boards (content, videographer, digital specialist)
• Execute internal marketing efforts through creation and implementation of social media content outlines and emails
• Platform specific knowledge of Google Analytics, Google Ad Words, Facebook Ads Manager
• Experience running social media ad campaigns
• YouTube Management

Skills:

Highly organized

Strategic/Analytical thinker

Attention to detail

Task oriented

Communication skills

*Graphic design skills - a plus

*Previous marketing experience - a plus

*Content writing - a plus