marketing platforms

Marketing Platforms: How to Maximize Marketing Efforts by Optimizing your Resources

We live in a world that is run by technology. We have everything we could ever need at the palm of our hands. Whether it is searching for a local restaurant, wanting to learn how to code, or searching for the best marketing agency, we have access to all the information. We can utilize resources designed to make our jobs and lives easier. 

Marketing encompasses a broad range of elements including content creation, email campaigns, audits, SEO, blog writing, videography/photography, branding, and more. Whether you market in-house or are an agency, you wear many hats. Often we discover that there is simply not enough time in a week to accomplish everything on your to-do list. Tasks continuously pile up, and you can’t catch your breath. This is where marketing software comes in. Some individuals dedicate time to creating software and resources to optimize your process, decrease the time and energy required, and allow you to produce the best work.

Whether you need to invest in your customer relations, sales, print collateral, or digital marketing, there are tools available to maximize your time and work.

Blog Assistants

  • WordPress
    • WordPress is considered one of the best platforms for blogging. While you can make a website directly with WordPress, you can also include a WordPress plugin in your website. WordPress makes blogging simple with its publishing tools. They also optimize their software for SEO and make blog creation a simple process. If you are wanting to start a blog or are in the beginning steps, WordPress is the way to go.
  • Grammarly
    • Are you worried about grammar? Need something to check that your writing covers all your basic rules? Grammarly is an app and chrome extension that will check spelling, grammar, tone, clarity, and delivery. When writing blogs or text for emails or websites, it is important to put your best foot forward. Grammarly can be used for free, but the premium version will offer more detailed corrections, so your work will stand out.

Social Media Planners

  • Hootsuite
    • Hootsuite is a social media management, analytics, and scheduling tool to manage your social in one place. With access to different platforms, you can create more effective campaigns, ensuring you increase awareness and engagement. With analytics tracking, you can maximize the impact of your social media efforts as well. It is easier to observe your impact when you can see everything all in one place. They offer plans for professionals, teams, and businesses.
  • HeyOrca
    • Heyorca lets multiple accounts be run under one account and uses a simple calendar and timeline to schedule posts in advance. With access to Instagram, Facebook, Twitter, LinkedIn, and Tiktok, you can share any posts you need on any of your desired platforms. There is also the ability to comment on posts and a status option that shows if the post has been approved or not. This easy-to-use program will bring your social media to the next level.

Email Campaigns

  • Mailchimp
    • While it focuses on email marketing, this platform offers a variety of services including email, landing pages, digital ads, social posts, and postcards. This platform offers the opportunity to visualize and execute your entire campaign from start to finish while watching your customer’s journey. Mailchimp grants you the ability to have everything in one place to maximize your efforts. There are multiple plans depending on the purpose you are using Mailchimp for. 
  • Constant Contact
    • Constant Contact is an email marketing solution that helps create and execute any email campaign needed. You can create specific lists containing certain audiences, and remember every contact you have received. Many features help you save time and produce emails that are on-brand every time. It also has performance and analytics tracking to check who your email is reaching. With two pricing plans depending on your needs, Constant Contact streamlines your whole email campaign process.

Design Creation

  • Canva
    • Canva is a design platform designed for even the most novice of designers. With design templates, graphics, pictures, and a wide variety of fonts. The software is easy to use and can create compelling graphics for any marketing needs. They also have premade sizes for posters, flyers, brochures, and even business cards. There is a free option that limits your access to all their elements, or two options called Canva Pro or Canva for teams. If you need a quick graphic or looking for inspiration, Canva is a great place to start.

Your Most Valuable Assets

Whichever resource you find that fits your business model, these platforms will be valuable assets. With the right amount of preparation and customization, they will work to your advantage in the present and the future. It is about putting the effort in now and updating as necessary.

Each marketing program offers a variety of pros and cons. Nothing trades doing your research. Compare prices, services, read reviews and ensure that you are making a worthy investment. Not every option works for everyone, so all that matters is that the option you choose works for you.

The Edge Agency can be your valuable asset needed for anything marketing related. Contact us today to learn how we can be the resource you need.