Lake Lanier Boat Show

Hosted by the Marine Trade Association of Metro Atlanta (MTAMA), the Lake Lanier Boat Show is Georgia’s premier in-water show. The inaugural boat show was established, branded, planned, and executed in 60 days. The Lake Lanier Boat Show’s primary goals were for the MTAMA boat dealers to make boat sales and gain quality leads at the show.

WHAT WE DID

Message Map
Visual Identity (logo and branding)
Website Design and Development
Promotional Items and Signage
Sponsorship Packet, Flyers, Mailers, and Misc. Print Collateral
Billboard, Radio & TV Advertisements
Event Omni Channel Marketing Strategy and Execution

THE CHALLENGES

No existing email database or audience
Extremely Short Timeline – 60 days to execute
No benchmark statistics or brand recognition

THE
RESULTS

In just 60 days, a strong brand foundation and omni-channel presence was established for The Lake Lanier Boat Show which led boat sales and leads for each of the MTAMA boat dealers and the organization as a whole.