SERVICES
Brand Design in Atlanta, GA
In the bustling, creative hub of Atlanta, Georgia, standing out from the crowd takes more than just a unique product or service. It requires a distinctive and compelling brand. The Edge Agency, an all-women branding and brand design agency, understands this crucial business requirement and offers innovative, targeted, and effective brand design services tailored for success in Atlanta’s dynamic market landscape.
Atlanta is home to a diverse range of businesses, from tech startups to established manufacturing companies, hip restaurants to creative art studios. This bustling entrepreneurial environment necessitates a strategic approach to brand design—an approach that cuts through the noise, aligns with your target audience’s preferences, and positions your business as a key player in your industry.
The Edge Agency’s brand design services are crafted to help your business accomplish these goals. Schedule a Consult to learn more today!
Brand Design Process
- Discovery and Research: The first step involves understanding your business, its goals, values, target audience, and competitors. This often includes an initial consultation meeting where we gather essential information about your business, industry, and market landscape.
- Brand Strategy Development: Based on our findings, we develop a comprehensive brand strategy. This includes defining your brand’s positioning, personality, and unique selling proposition. The brand strategy acts as a roadmap for the design process.
- Logo Design: Next, we begin the process of designing your logo. This crucial visual element should capture the essence of your business and be memorable and distinctive. We create several design concepts, inviting your feedback and making refinements until we arrive at the perfect logo for your brand.
- Brand Identity Creation: Beyond the logo, we develop the complete visual identity of your brand. This includes choosing a color palette, typography, imagery, and other design elements that align with your brand personality and resonate with your audience.
- Brand Guidelines Development: To ensure consistency across all your marketing efforts, we create detailed brand guidelines. These guidelines serve as a reference for how your brand’s visual elements should be used, including specifics about color codes, font styles, logo usage, and more.
- Brand Collateral Design: Based on the brand identity and guidelines, we design your brand collateral, which may include business cards, letterheads, brochures, packaging, and more. This ensures a consistent brand image across all touchpoints.
- Review, Refinement, and Delivery: Finally, we review all the designed elements with you, make any necessary refinements, and upon your approval, deliver the final brand package. This includes all visual assets and brand guidelines. We also provide support for any questions or issues as you begin to implement your new brand design.
WHAT OUR CLIENTS SAY
Working with the ladies at The Edge Agency is an absolute dream. They guided me through a rebrand and the creation of the website for my small business. The entire process was so seamless. They made tasks that seemed so intimidating and daunting feel easy and fun. In addition, I appreciate their professionalism, attention to detail, quick response time and their ability to make you feel like your project and goals are the most important thing in the world. I look forward to a continued relationship with them for years to come.
The ladies at The Edge Agency are fantastic. I truly enjoyed the whole rebranding process. They took the time to understand who I am, the vision for my practice, and to make it come alive. They did a great job helping me hone it to exactly what l wanted, and they are happy to help with any tweaks along the way. Such a creative, loving, helpful team that does fantastic work! Thank you to the whole team!
As a marketing consultant I am always striving to find the best partners and resources for my clients. The Edge Agency helped us execute and entire rebrand and new website in less than 2 months allowing my client to launch at the largest industry trade show for 2022. A huge win for everyone - they are trustworthy, smart, creative and fun to work with. Highly recommend!
