Why Marketing Teams Are Crucial in Uncertain Times

In a difficult economy, the idea of cutting costs is natural, but when it comes to eliminating or decreasing your company’s marketing team and budget, that can be a critical mistake. In fact, companies that maintain or increase their marketing efforts in the face of uncertain times are often the ones that come out ahead when the economy inevitably shifts back.

Why Marketing Matters – Return on Investment

You might be focused on the budget and how the world is affecting your company, but shifting business priorities is not the only thing changing. Customer behavior changes during recessions and other uncertain times. Reimagining how you approach customers helps your company stay relevant. Marketing agencies like The Edge Agency can help you think outside the box and create content that is fresh and exciting to drive customers to you. This is a much more effective spend than advertising since 70% of people would instead learn about a brand through content than advertising.

Our talented team includes graphic designers, marketing strategists, copywriters, and web developers who work collaboratively to develop strategies, tactics and unique content that will set your company apart from the rest. We love partnering with our clients to help them spread the word about the important work they do in ways that use their dollars effectively. 

Consistency is Key – Customer Retention Adds Up

Capitalizing on the audience you already understand and continuing to market to them is a must during uncertain times. New strategies, including customized content and special promotions, can help your current fan base stay engaged with you during a recession. The benefit of this is clear; marketing to your current customers will boost customer retention, which can have a huge impact on the bottom line. In fact, a 5% increase in customer retention can increase company revenue by 25-95%.

The Edge Agency understands customer habits, especially in metro Atlanta and North Georgia, where we live, work, and give back to the community. Our marketing team will partner with your leadership to keep your current customer base informed and loyal during a recession, allowing you to focus on other business concerns.

Gain Market Share – Be the Leading Voice

Marketing teams can be instrumental in helping your company come out on top following a recession. Being proactive, even during uncertain times, allows your company to be a leading voice in your industry and keep you top of mind, even if customers aren’t ready to engage right away. Having a eye towards long-term goals can be difficult when facing uncertainty, but with the right marketing strategies and resources, like a top-notch marketing agency, on your side, you can achieve success.

We can use the lessons learned from the 2008 recession to understand more about how maintaining marketing teams and efforts pays off. As your competitors decrease their efforts, you can step forward and gain audience members that are seeking the content you can provide. Concentrating on SEO efforts paired with meaningful content during a recession can boost your company’s profile and help you gain market share.

The Edge Agency has a team of world-class SEO strategists who can manage these marketing efforts for you, so you can concentrate on other aspects of your business. We understand that protecting profitability is your main concern; let our marketing experts work with you to create marketing strategies that fit your budget and goals to sustain your company through these uncertain times.

Ready to get started? We are! We can’t wait to learn more about your company, needs and how our creative and strategic ideas can boost your short- and long-term success. Contact us today.