CASE STUDY

Lake Lanier Boat Show

About The Client

Hosted by the Marine Trade Association of Metro Atlanta (MTAMA), the Lake Lanier Boat Show is Georgia’s premier in-water show. The inaugural boat show was established, branded, planned, and executed in 60 days. The Lake Lanier Boat Show’s primary goals were for the MTAMA boat dealers to make boat sales and gain quality leads at the show.

WHAT WE DID

  • Message Map

  • Brand Identity Design

  • Website Design and Development

  • Promotional Items and Signage

  • Digital Advertising

  • Sponsorship Packet, Flyers, Mailers, and Misc. Print Collateral

  • Billboard, Radio & TV Commercial (WATCH IT HERE)

  • Event Omni Channel Marketing Strategy and Execution

  • Event Photography & Videography

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