CASE STUDY
Lake Lanier Boat Show
About The Client
Hosted by the Marine Trade Association of Metro Atlanta (MTAMA), the Lake Lanier Boat Show is Georgia’s premier in-water show. The inaugural boat show was established, branded, planned, and executed in 60 days. The Lake Lanier Boat Show’s primary goals were for the MTAMA boat dealers to make boat sales and gain quality leads at the show.
WHAT WE DID
Message Map
Brand Identity Design
Website Design and Development
Promotional Items and Signage
Digital Advertising
Sponsorship Packet, Flyers, Mailers, and Misc. Print Collateral
Billboard, Radio & TV Commercial (WATCH IT HERE)
Event Omni Channel Marketing Strategy and Execution
Event Photography & Videography